Amazon Launches New Products, Partners With GM
US-based e-commerce giant Amazon presented several new Echo products and Alexa features during its 2019 hardware event on Wednesday. The company unveiled Echo Buds, the earbuds that can compete with Apple’s AirPods. Besides, users can order Amazon’s new speakers Echo Studio, Echo Dot, and Echo Flex, and there are more smart devices plus Alexa features.
Amazon Hopes to Keep Customers Engaged
While Amazon’s items are selling well, the company doesn’t regard the Echo series or Alexa services as profit-generating products. Instead, Amazon aims to keep clients glued to its ecosystem.
The company’s senior vice president Dave Limp told CNBC:
We try to price our products effectively at about what they cost to make. We think that’s very aligned with customers, we don’t make a lot of money on them, we don’t lose a lot of money on them, but what we try to do is then make money both for us and developers when customers use the products, not just when they buy them.
Here is a concise list of the latest products from Amazon:
Interestingly, Amazon is experimenting with smart glasses with its Echo Frames, which are offered with limited availability.
Besides the hardware devices, Amazon announced several new Alexa features.
Amazon Partners With GM to Install Alexa in Cars
Also on Wednesday, CNBC reported that the company founded by Jeff Bezos partnered with US carmaker GM. According to the agreement, GM owners will be able to download Alexa starting from the first half of 2020. Thus, drivers will be able to access in-vehicle features like phone, navigation, and radio.
Santiago Chamorro, GM’s VP of Global Connected Services, commented:
This brings the best of two fantastic companies. We have listened to our customers and their insights are clear, they want to carry those ecosystems into their vehicles.
Data generated from voice commands will be held by both Amazon and GM. The companies didn’t want to disclose the financial aspects of the deal.
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